Today’s marketing agencies are using data to develop strategies and insights that drive value for their clients and to report back on the ROI of their activities and campaigns. However, getting access to this data in a business-ready format, especially in Asia, isn’t as straightforward.
In this article, we show how a centralized data engine gets agencies back to asking ‘what do we do with data to drive value?’ instead of ‘how do we get the data?’ … Read More