How IT service providers can streamline BI and Data Warehouse implementations in Asia
With the extraordinary growth of Asian eCommerce in recent years, a growing number of international brands are looking to expand their presence in the cross-border and domestic Asian markets. But those brands will need partners to help them navigate the various vital Asian digital platforms, and effectively market to Asian consumers. This presents a great opportunity for IT service providers, or implementation partners, that implement software to provide brands with complex, data-driven solutions.
That could mean:
- Business Intelligence (BI) platforms, such as Tableau or Microsoft Power BI;
- Data Warehouses, such as Azure, Redshift, Snowflake or BigQuery;
- Customer Relationship Management (CRM) systems, such as Salesforce or Hubspot or;
- Advanced data modelling tools
Really any platform that enables brands to more effectively understand and sell to their market.
As competition amongst international brands increases, the need for better end-software solutions increases, and these implementation partners will be more vital than ever. However, in order to become the go-to business in their field, IT service providers will need to find an efficient solution to the data problems Asian eCommerce presents.
Why is 1st party data so difficult in Asia?
Most international businesses working with marketing data are used to a certain level of interoperability and ease. Whilst there is plenty of cleaning to be done, and silos do exist, it is generally relatively easy to access the raw data you need from the various key platforms.
In Asian markets, however, this is simply not the case. Asia’s enormous eCommerce and digital infrastructure is built on a handful of extraordinarily powerful platforms, and virtually none of these platforms provide easy interoperability – immediately creating difficulties for implementation partners looking to build a comprehensive data pipeline.
In order to access data, custom-built connectors are required for each platform – often multiple connectors, depending on the specific data required. Documentation for Asian eCommerce and social media platforms are not always user-friendly for international brands, either.
Ultimately, this means businesses have to undertake a huge amount of manual work, often requiring a great deal of time, money and expertise. Worse still, these connectors are inherently vulnerable to future platform updates – all that time and money could end up being for nothing.
In some instances, this might delay a project; at worst, it will lead to the project being abandoned entirely. Rather than being able to swoop in and provide value immediately, an implementation partner will have a huge amount of leg work to do upfront – and that will surely frustrate brands looking to pounce on the Asian eCommerce opportunities as quickly as possible.
How off-the-shelf solutions can help
The best way around this problem is not to off-load the manual work onto the client – it is to find your own partner that can provide a pre-built solution. Out-of-the-box integrations – like INTEGRAT3’s – provide connectors for every important Asian eCommerce and social media platforms, such as Tmall, WeChat, and Lazada, and can be implemented in minutes rather than months.
This ensures you are able to access data more easily, more quickly and with limited up-front cost. Rather than worrying about maintenance, you will have an expert support team on hand at all times to ensure your integrations are up-to-date and to future-proof your data pipeline to minimize risk further down the line.
With a solution like INTEGRAT3’s, your team has a single, secure access point for all the business-ready data they need for client projects, which massively reduces complexity, speeds up delivery times and ensures you can be a better partner to your client. For IT service providers, that means focusing on what you’re best at – building market-beating solutions.